Spot per a la televisió d’Andorra. L’objectiu de la campanya sobre la mobilitat a Andorra és conscienciar la població sobre les causes de la congestió diària del trànsit, especialment a la capital. Es proposa que la gent utilitzi menys el cotxe privat i que els trajectes curts, com per exemple per fer la compra, els faci a peu.
TV spot for Andorra. The campaign is directed at the traffic problems in Andorra, mainly within the capital city. The purpose of the campaign is to dissuade people from using their cars for short distances, like going to the local shops. The TV spot is presented by two characters from Aesop’s fables The Hare and the Tortoise.
| year: | 2005 |
| client: | LAVOLA for the Andorran Government |
| medium: | TV spot |
| duration: | 30″ |
| technique: | animation (Flash) |
| credits: | Pep Rimbau illustrations Frank Neumann, Pinaz Records musical arrangement |